... moving when in fact it is stationary. Participants were placed in a darkened room in which they could see a light that was stationary. They were asked to record how far the light moved and on their own they settled on individual estimates however when the participants were put in a room together with other participants they were encouraged to shout out their estimates. Sherif found that they started with different answers but then all came to agree on the same answer. Then after they split up the group into individuals again Sherif found that they gave the answer they had settled on with the group. Sherif then argued that his results showed conformity however there was a problem with the methodology. As the answer was very ambiguous and there wasn't an obvious answer it was argued that participants are more likely to conform as they are never completely certain ...

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