... of conformity, the conforming behaviour is not an important thing in itself, but it is important because it establishes or maintains some kind of relationship. The third form of conformity which Kelman identified was that of Internalisation: This form of conformity comes from the persons own value system, their way of understanding the world and morality in both small and large matters. It is about doing what we believe in. With this type of conformity, someone may accept another person's influence and conform to their demands or expectations, not because that person is anyone special but because they wholeheartedly agree with the principles involved. With this kind of conformity, the conforming behaviour is likely to last very much longer than the actual situation requires because the person has "adopted" it for their own and it has become part of their internal value system. We can see from these forms of ...

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