... tested individually again and their answers stayed close to the group norm, when asked whether they were influenced by the estimates of others the participants said that they did not feel that they had altered their estimates to fit in with others at all. Solomon Asch criticised Sherif's experiment citing that there was no definite answer, and wanted to find out how likely people were to conform when the answer was obvious. Asch's conformity experiments were a series of studies that starkly demonstrated the power of conformity in groups. Asch used cards similar to those above in his research. Asch asked students to participate in a test of visual perception. In fact, all but one of the participants was a confederate of Asch, and the study was really about how the remaining student would react to the confederates' behaviour. The participants asked to answer questions on the length of several ...

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