... was "What do you eat it as?" the majority said as both a snack and a meal. We found this a bit surprising because only two people said they eat it as a meal only. Question six was to find out what brand of cereal people eat, and whether own brands were as popular as brands such as Kellogg's. Results told us that most people preferred Kellogg's to any rivals. We wanted to find out how much people were willing to pay for cereal each month. We found that £7-£9 a month was the average spent. We thought that that was about £2 each box and one box a week. We then asked, "Does advertising influence your choice" the results were almost equal. However we thought that this would be a question that people might lie on, because although people might be influenced by advertising they would be a bit ...

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