... of US $13 billion. Our products are consumed in over 100 countries around the world.' In Europe alone £20 billion is spent every year on Mars confectioneries, £4 billion of this is from Britain. Of that £4 billion, around 70% of it is on chocolate goods. They are considered the world's best managed companies. They easily dominate the chocolate bar market as they own the likes of 'Snickers' 'Mars' 'Maltesers' 'M&M's' and 'Twix'. But do they dominate the ice cream bar market? Mars ice cream bar The Mars ice cream bar was first brought out in 1988. ' Introduced in response to a growing consumer interest in and demand for higher quality ice cream products with universal appeal, the Mars ice cream bar was an instant success, winning many major food awards, and becoming the best selling wrapped ice cream.' In the report that was sent to me after requesting ...

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