... Billboards are good advertising because they are very big and you cant miss them. They are usually next to busy main roads or on bus shelters. People are normally bored waiting for the bus or driving in the car so they look around and see the billboards and then the Cadburys chocolate gets into their head and minds. Another successful promotional technique Cadburys use is adverts in magazines. They promote themselves in magazines so people know and find out about the new chocolate bars from Cadburys. People buy and read magazines all the time. As long as the magazines are good and popular the new chocolate bar is being promoted well, if it was a rubbish magazine, which no one ever buys, there wouldn't be much point in having the advert in the magazine. The magazine adverts are usually eye catching, using bald, bright colours to grab the reader's attention. ...

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