... See: Payne v Cave (1789) 3 Term Rep 148 2. DISPLAY OF GOODS The display of goods with a price ticket attached in a shop window or on a supermarket shelf is not an offer to sell but an invitation for customers to make an offer to buy. See: Fisher v Bell [1960] 3 All ER 731 P.S.G.B. v Boots Chemists [1953] 1 All ER 482. 3. ADVERTISEMENTS Advertisements of goods for sale are normally interpreted as invitations to treat. See: Partridge v Crittenden [1968] 2 All ER 421. However, advertisements may be construed as offers if they are unilateral, ie, open to all the world to accept (eg, offers for rewards). See: Carlill v Carbolic Smoke Ball Co [1893] 1 QB 256. 4. MERE STATEMENTS OF PRICE A statement of the minimum price at which a party may be willing to sell will not amount to an offer. See:Harvey v Facey [1893] AC 552 ...

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