... of day other than the afternoon, however, further analysis shows that it was mostly men that bought chocolate bars at this time of day and women bought chocolate bars whenever. A health bar should be available for any time of day this could increase the daily consumption of the bars as they are fat free/low fat. From further results from my questionnaire Females look for more fruity and crunchy products rather than pure chocolate reasons being aware of fattiness in the bars. This could be used to support the marketing strategy a health bar combined with the Cadbury's brand would attract these females to at least try the product. From the females I asked a lot of them had children. Recent events with obesity problems within Britain hitting high levels gives us a perfect opportunity to launch this new bar. Awareness of their children's health would increase there chances of buying ...

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