... Hochbaum (1958) was used to help researchers investigate the psychology behind adherence to medical advice in today's society. This model was used to explain the failure of people to participate in preventive health campaigns. The four components that make up this model includes the perceive threat of illness, the benefits and barriers, the action that should be taken and the sociodemograhic variables. Research into adherence highlights the point that different groups of patients require different approaches. Watt et al (2003) showed that children were more likely to adhere if taking medication was 'fun'. In this study the use of the 'Funhaler' thus taking medication seem enjoyable increased adherence. Payne and Walker (1996) advocated the fact that patients who have a low self-esteem are more likely to value what the doctor tells them and thus as a result more likely to adhere as a doctor in their perspective is a person ...

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