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... in the 'shrinking' of the world. Politically, it was not until the collapse of the former Soviet Block in the late 1980's and the general acceptance of the free market (deregulation) and democracy, coupled with the emergence of the 'Tiger' economies of the Pacific Rim, that the term globalisation has taken on true significance. Culturally, there has been a spreading of Westernisation, or perhaps more accurately Americanisation through the media of films, television and music. Following the Second World War, the USA fearing the rise of communism, actively encouraged and subsidised the world-wide distribution of films effectively advertising (if only subliminally) the benefits of capitalism and the American Dream. As a consequence to the dilution of cultures, France for example has since introduced legislation requiring radio stations to play a minimum of 40% of music originating from or sung in French. Environmental problems are increasingly becoming global problems. Therefore, countries ...