... merely lost market share through this evolution, others in the past and perhaps in the future will lose their businesses. To understand the importance of multinational corporations in relation to the world economy we see that they account for over 40 percent of the worlds manufacturing output, and almost a quarter of world trade (Bartlett, Ghoshal 2000 p.3). Although the focus is often on the larger players such as Ford, Procter and Gamble, or Coca Cola as time progresses it is more the smaller companies which we will need to keep an eye on, as they become important players, especially in international niche markets(Bartlett, Ghoshal 2000 p.3). Traditionally there were three motivations for most organisations to enter international markets, or to undertake investment overseas. These were: 1. Suppliers - the ongoing need to source supplies for operations (adapted from Bartlett, Ghoshal 1989, 2000). 2. Markets - seeking additional markets to sell products. Traditionally companies ...

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