... conch would not be into production until at least six months later compared to the "conventional" conch. He is also concerned that there is no guarantee that a full scale new technology conch would produce the same results as the small trial machine even though the tasting panel cannot distinguish from the standard product. He feels it is a far greater risk to the unique 'Cadbury Dairy Milk' (CDM) flavour and texture. Engineering development director The concern of the engineering director when choosing between the two machines is that he feels the new technology conch offers too many advantages over the "conventional" conch. This is mainly expressed in financial terms, as the new technology conch would make considerable savings to annual cost. He is also concerned that competitors such as Mars, Rowntree-Nestle are investing heavily in new technologies in their factories and Cadbury could be left behind, which could leave them ...

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