... the resources needed to develop environmentally responsible products and bring them to market in the fastest, most effective way. Therefore investment is important for the firm as it is a mechanism for growth and it is an important part of the innovation process which showed that Ford invested more in advanced technology instead of normal fuel vehicles. And what is more, this satisfies customers' desires for fuel cell vehicles and related technology. Because technological change in new type of vehicle can bring extra profits, Ford will continue to maintain a significant interest in the advanced electronics and powertrain systems, as Booker said. Consequently investment can form the basis for improvements in technology which bring about new ways of producing goods and will lead to greater investment. The impact of technological change does not only show in Ford's investment, but also in innovation. In January 2001, Ford Motor Company announced that new ...

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