... course before starting their first job. These range from degree and HND courses, to BTEC National Diplomas and NVQs/SVQs. Most display personnel work for retail companies. Opportunities exist throughout the UK, particularly in London, Manchester and Glasgow. Some designers work overseas. Advancement is to management positions. Many display designers find promotion is easier if they are prepared to move. Some designers work freelance, lecture or teach on college courses. The Work The display designer is responsible for interpreting the 'look' of the store. Sometimes, this look is determined by head office, so that every store in the country (and often those overseas) presents an identical image. In this case, the designer will probably work as part of a display team, which includes fashion designers and graphic artists, designing the overall corporate image. A related role within retail display is that of the visual merchandiser. Visual merchandisers do not have the same amount of creative ...

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