... is because the new technology: • is genuinely innovative • has undeniable advantages in some key aspects • has been shown to work • is proving reliable • is capable of further development • will become cheaper in the long run. The pace of change is accelerating. Abandoning former practices and establishing new ways of working is generating not only excitement, but also stresses and tensions. The new technology requires new skills, new attitudes and new approaches from both producers and consumers. This case study looks at how AGFA, a leading player, is taking full advantage of the digital revolution. The company is using the new technology as: • an engine for growing its business • a means of providing its customers with better product possibilities and with greater flexibility and choice. Agfa Agfa is a leading name in the imaging industry. The Agfa-Gevaert Group de-velops, produces and distributes an extensive range of analogue and digital imaging systems. Agfa has divided its operations into three segments. Segment: Consumer imaging. Activity/Products: Wide range ...

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