... What are the benefits and drawbacks of the program? The growing burden that was caused by wide demand fluctuations on Barilla's manufacturing and distribution system was the genesis for the proposed "Just-in-time-distribution", following on the lines of just in time manufacturing (made famous by Toyota Production System.). Brando Vitali, the erstwhile director of logistics, proposed this system and his follower - Giorgio Maggiali, has made attempts at implementing this system across the supermarket (chain and independent) part of the distribution chain. While introducing the concept, Vitali proposed a deviation from the traditional practice of simply delivering the product to Barilla's distributors according to their demand, rather now Barilla's own logistical team would instead study the demand pattern and shipment details of the distributors and supply in specified delivery quantities. The basic underlying cause for the difficulties being faced was the process itself. The pasta making process was very specific and took a long ...

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