... an aim has been achieved the business can say it has been successful. If aims are not achieved the business need to think about how it carries out its operations to ensure aims are met in future. In order to help achieve their aims, business set themselves objectives against each aim. Objectives Objectives are tasks the business needs to fulfil in order to meet it main aim. Objectives are short term aims of a business, and usually have a deadline for when they have to be achieved, for example, the manufacture of 1000 cars by the end of the month. They usually work in line with the aims of a business so that if the objectives are met, then the business works its way towards the overarching aim. The most effective business objectives meet the following SMART criteria: S - Specific - objectives are aimed at what the business does, e.g. a hotel might ...

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