... is the largest fast food brand in the world and is recognised worldwide. Across the global network, the majority of outlets are operated by franchisees but, in the UK, only a third are franchised although this percentage is increasing.' McDonald's has been growing organically, with new sites located in smaller towns, roadside developments and food court concepts in leisure parks and shopping centers, to attract more consumers. MacDonald's aims and objectives: Aims: * Provide good quality, clean and a valuable service to its customers, so that customers keep coming back. * Develop and provide healthy meals to its customers. * Be the world's best quick service restaurant. * To their part in protecting the environment, including encouraging customers to recycle packaging. * Encouraging environmental values and practices. * Efficiently managing solid waste. Objectives: * To achieve the above aims successfully. * To identify possible gaps in the market, for example they introduced healthy salad in their menu. Part (b) Identify ...

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