... can get information about consumers by studying statistics and reports and gathering new data by surveys of individuals or groups. I have decided that my products will mainly be market-orientated because I think it would be a big risk to produce a product in which the demand is too low and therefore I may not recuperate my investments and money that I produced and distributed the product with and therefore leading to no profit and that could even eventually destroy the business. The questionnaires are given out to let the company know their customers e.g. age, religion, occupation. The questionnaire also lets the company know its customers wants, their demands, what makes them buy sports equipment or clothes, and what makes them prefer one thing to another. My questionnaire had to be extremely precise in asking the right answers so that I can get a good suggestion of exactly how much ...

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