... marketing focus in everything that it does. It will work very closely with production to make sure that new and existing product development is tied in closely with the needs and expectations of customers. The principles of marketing: Understanding customers needs: It is very important to understand the needs and wants of customers. The needs of customers may vary between different groups of people. Customers needs include; - excellent customer service - it is important that customers receive excellent customer service; this would boost the reputation of the business and also its customer base. Different types of activities which are taken on in the customer services department are; return policies, after-sales care and good advice. It is very important that CJG Electronics remember that their customers make their business a success, because without their customers they would make no sales, and this means that the business would go bankrupt as they have not ...

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