... and are frequently overseen by supervisors who don't speak the same language, who often use militaristic discipline and corporal punishment, and require long overtime. So what does this boil down to? Is Nike responsible to the factories and workers that make their products, but do not directly employ. And to what extent is Nike responsible to NGOs and consumers as a whole? Nike has always imported their shoes and other products from foreign soil. This is because of the competitive nature of the industry. In table 1 of the case study, we see the break down of pricing for a 70 dollar pair of shoes. From that pair of shoes about $2.75 goes into workers' hands. A common theme runs throughout the very competitive industry of athletic products, branding. Both the largest barrier to entry and the most valued angle of production is this concept of branding. With fads rampant in ...

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