... term aims. The activity's of reducing prices on the products that the business offers and spending more on advertising and promotion has attract potential customers to the store that will purchases their products. Offering additional services to its customers is another activity that separates the business from its competitors and makes it a better choice to shop at. Simply because it offers more variety than other health and beauty stores. All these activities help to improve sales because they make Boots more appealing to consumers as it has more chance of offering what its consumers wants than its competitors, because it has more departments and services in one place. This has lead to more customers going into Boots stores, because it offers what they want, which has meant the business having a better chance of the consumer purchasing products or using the services that are available to them. So because ...

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