... was done with members of the club to record their views and opinions about the club and how it can be improved. The information that the club's focus groups collected are primary data that is categorized as qualitative information. Qualitative information cannot be expressed in numerical terms. This type of information helps because it is valid and it enables them to understand the customers' needs. Through collecting data from the focus groups, the club found out that their members wanted: * Quality facilities * Security and confidentiality * Clear communication with members and attentive * Smart and courteous staff. They used focus groups to collect this information. The number of membership will increase if they carry out the marketing activities. The following list is a timed plan of the marketing activities carried by WRFC: Timetable of Activity The following outline timetable has been developed on the basis that the refit will be going ahead in January 2000 ...

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