... costs. The Greensboro area of North Carolina is 80 miles south. First time students and those that continue to get license are the biggest moneymakers for the company. Only 3 percent of first time skydivers return and those that do tend to stay in the sport, so it is key to get more to return since they have the highest profit margin. Adrenaline Air Sports has two main competitors that are located 120 miles northeast of them that compete for the people in the Roanoke area. Although further away, they provide more open times and bigger and faster airplanes that can go to higher altitudes and thus command higher fees. They also are both open year round on weekends and in the high season are open at least four days a week. In addition, there are two additional competitors that are much further away that Adrenaline would only really ...

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